We often order different products from different websites. There are various sites to shop online from. All these websites ship lots and lots of packages every day. These websites need to leave a mark on their products as the shipping consists of lots of different items. So in order to identify their products easily they use printed tapes. These tapes can either have the company’s logo, trademark or its name. By this the workers who load and unload the parcels can easily sort the parcels according to the companies without even opening it.
These tapes come in two types- 1.Flexographic and 2.Rotogravure. Flexographic can print 8 different designs and colors whereas rotogravure can print up to 10 different tapes. There are many reasons why these tapes are used. So let’s have a look at the reasons why to use printed tapes for packaging.
Here they are –
1. Easy to trace.
Apart from shipping, tracking the batch number of products within the company is also important. To easily track the products within the company these tapes are used. The printed tapes display the EC number by which the cartons of the same batch number can be identified. This is most widely used in the food industry.
2. Tampers evident and deters pilfering.
Only your company can have access to these tapes. If any product is tampered then it is obvious that the tapes would be cut off. In order to make the package as it was, these tapes need to be replaced with new ones. This cannot be done as these tapes can be replaced only with the original one which belongs to the company. So by this the packages are neither tampered nor harmed.
3. Easy to recognize.
The printed tapes generally make it really easy to recognize the products as discussed above. These tapes are also used to recognize whether the products are fragile. The tapes make it easy for the workers to identify the products and handle fragile products properly.
4. Helps stand out from the crowd.
These printed tapes reflect your company’s logo. The more the consumer is attracted towards the company’s logo the more people will prefer your company. This makes you stand out in the world of business and makes you different from your competitors. The more attractive the logo the more customers will remember your company.
5. Helps in advertising.
We know that the packages are transferred from one place to another. When your package is packed using your printed tapes it is exposed to various places. Your company gets exposure. It can also be a medium of advertisement.
6. Good first impression.
When you deliver your package for the first time to your customer, these tapes leave a good impression. By seeing the company’s original logo printed tape, the customer heaves a sigh of relief that the product inside is not tampered and safe.
7. Cost-effective packaging.
These tapes are not so expensive. Due to the low prices of these tapes even small scale industries can afford them. So it also works in low cost areas.
To sum it all up, these tapes are a medium of protection, safety, advertisement, etc. These tapes are really useful in all factors of business. It can be used to identify products in the industry as well as while shipping the products. Printed packaging tapes are useful for all businesses.
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